Business Plan: Taylor Williams / William Taylor An Employee-Owned, American-Made Clothing Company

Executive Summary

Taylor Williams (also known as William Taylor) is a classic American clothing company owned 70% by its employees and 30% by Asher's House Co-Op. We specialize in premium garments—suits, shirts, khakis, jeans, ties, and leather goods—100% designed, sourced, and sewn in the USA. Led by Master Tailor Derrick Hopkins and co-founder Steve Calvert, the company blends heritage craftsmanship with ethical production and community investment.

The Fall 2025 collection launches via a crowdsourced pre-sale, delivering from September 15 to November 15, 2025. Immediate custom clothing sales will also begin through a showroom at Asher's House Marketplace in Huntsville, AL.

Mission & Vision

Vision: To revive American style through ownership, artistry, and community-rooted craftsmanship.

Mission: To deliver timeless garments of superior quality while creating generational wealth and dignity for workers, customers, and communities.

Ownership Structure

• 70% Employee-Owned

• 30% Asher’s House Co-Op

  • 10% Ministry Allocation

  • 20% Investor Stake

Asher’s House also receives $600/month for showroom space and earns a 10% equity share. Volunteers/employees selling William Taylor products earn commission equal to brand employees.

Product Lines & Signature Styles

Suits (Three Tiers):

• Bill Taylor (Offshore): $595 RM / $795 MTO / $995 Custom

  • Styles: Navy (Norman), Black (London Transit), Charcoal Stripe (Vickers)

• William Taylor (USA - John H. Daniel): Starting $1,295

  • Styles: Navy Chalk Stripe, Solid Charcoal, Navy Blazer

• Signature Line (USA - Adrian Jules): $2,995–$9,995

  • Includes: Prince of Wales Plaid (Norman model - $1,495 pre-order)

Shirts:

• 20 samples in White/Blue Oxford, Gingham, Houndstooth, College Stripe

• Button-down & spread collar styles, sized in S/M/L/XL

Casual Pants & Jeans:

• 12 samples inspired by Levi’s 501, Duckhead, and Polo forward pleats

• Models include The W.E. (flat front) and The Teddy (pleated)

Leather Goods:

• Partner with W. Kleinberg and regional artisans

Ties:

• Partner with Brown & Church or develop in-house tie-making programs

Fall 2025 Sample Line Production

• Bill Taylor: $1,500 (3 suits)

• William Taylor: $2,400 (3 suits)

• Signature Line: $1,495 (Prince of Wales plaid)

• Shirts: $2,000 (20 units)

• Casual Pants/Jeans: $1,200 (12 units)

• Legal & Accounting: $2,000

• Rent (6 months): $2,400

• Marketing/Advertising: $2,400

• Contingency: $4,605

• Total Startup Capital Needed: $20,000

Sales Strategy

• Immediate custom sales using Calvert Studio + Derrick Hopkins network ($38K in 1 event last year)

• Crowdfunded pre-sale of Fall line (200 units target)

• Direct-to-customer pricing model

• Showroom space at Asher’s House Marketplace

Financial Projections (Year One)

Revenue Estimates:

• Custom Clothing: $90,000–$120,000

• Fall Line Presale: $140,000–$200,000

• Tailoring Services: $25,000–$35,000

• Accessories/Shirts: $30,000–$50,000

• Total Revenue: $285,000–$405,000

Cost of Goods Sold (55%):

• $156,750–$222,750

• Gross Profit: $128,250–$182,250

Fixed Expenses:

• Rent: $7,200

• Website: $360

• Total Fixed: $7,560

Variable Expenses (% of sales):

• Commissions (10%): $28,500–$40,500

• Tailoring (5%): $14,250–$20,250

• Marketing (6%): $17,100–$24,300

• Legal/Accounting (2%): $5,700–$8,100

• Misc./Other (3%): $8,550–$12,150

• Total Variable: $74,100–$105,300

Net Operating Income:

• $46,590 – $69,390

Key Milestones

DateMilestoneMay 2025Finalize Samples & Tailoring PartnershipsJune 2025Launch Crowdfunding CampaignJuly 2025Begin Custom Sales & Market TestingSep 2025Fall Line Fulfillment & Showroom LaunchQ1 2026Open Full-Time Sales Studio or Boutique

Closing Statement

Taylor Williams is more than a fashion brand—it’s a movement to bring ownership, dignity, and craftsmanship back to American clothing. Join us in stitching together a future that honors the past and invests in the people who wear and make the clothes.

Prepared by Steve Calvert & Derrick Hopkins
Taylor Williams | Fall 2025